Matthew Teifke On How Austin, Texas Became The Hottest Real Estate Market In The Country

Austin, Texas is in the middle of a real estate boom. Having been voted the highest growth market by Yahoo Finance in 2021, the city continues to draw tech professionals, artists, and everyone else that is looking for a better quality of life. Matthew Teifke from Teikfe Real Estate has been a market leader in the different Texan cities of Austin, Houston, San Antonio, and Corpus Christi.

Matthew Teifke - Austin Texas

Born and brought up in Texas, Matthew Teifke realized his passion for dealing in everything real estate from a very young age. The Round Rock native started early, gaining his real estate license at the tender age of 18. He was active in dealing with his family properties and was clear that this was all that he wanted to do for the rest of his life.

The principal reason for starting Teifke Real Estate was to bring financial freedom for everyone from buyers, and sellers to even agents and consultants. The company was formed in 2015-2016 by Matthew with the aim of catering to the Texan cities of Austin, San Antonio, Houston, and Corpus Christi.

With the belief that Texas was going to be the hottest real estate destination in the country in the coming years, Matthew brought in his friend, Alex Coffman. Alex was equally passionate about real estate and jumped on board to join Teifke Real Estate as Co-Founder. Together, they ventured into offering diverse real estate services for the Texan housing market.

The Growth of Austin, Texas as one of America’s Premier Real Estate Market

According to Matthew Teikfe, this was a long time coming. He states, “Texas has always been a great place to live, raise a family, explore employment opportunities and maintain an affordable standard of living.” He attributes that the interest of real estate investors in cities like Austin, San Antonio, and Houston is not something new.

“The potential was always there. People kept migrating to cities like Austin from different parts of the country. Look at the migration numbers that Austin sees every single day. People know that this can be a place that can help them live well on an income that would be difficult for them in places like San Francisco or New York City.”

Matthew is right. According to a report published by U-Haul, 145 individuals are moving to Texas every single day. The numbers match up and show that Texas has been attracting individuals from the West, Midwest, and other parts of the country. Fewer taxes (Texas does not have state personal income tax), sunshine, and larger living spaces are major factors.

There is no denying the fact that big tech companies are lining up to shift operations and offices to Texas. Look at Tesla’s Elon Musk who recently announced that they are investing more than $1.1 Billion in building a new headquarters in Austin. Oracle, Facebook, PayPal, AMD, and Texan native, Dell already are generating thousands of new jobs in the state.

As Matthew opines, “You have these young tech professionals that are moving in with their young families, children and pets and exploring great school districts in Austin. They work as software developers or game designers. They earn well, have always dreamt of having a house and want a far more relaxed living condition as compared to NYC or Silicon Valley.”

Teifke Real Estate: The Beginning of the Promise of Financial Freedom

There are tons of real estate companies in Texas. Matthew knows that. He still feels that what they are trying to do at Teikfe Real Estate is vastly different from what some of his peers are up to. More than just securing a commission here and there, Teifke Real Estate is geared toward achieving financial freedom for everyone that is involved in this ecosystem.

As Matthew puts it best, “Our goal is to help different real estate agents attain financial freedom. We want our sellers to get the best and most realistic prices for their properties. Likewise, we are also committed to helping all our buyers and investors get the best deals and prices on the market.” He truly believes that there can be a situation where everyone can be a winner!

This shows how Teifke Real Estate has been able to shape its various offerings. Let us shed some light on what they offer, as has been on the Teifke Real Estate website:

  • Coaching present and prospective real estate agents
  • Buying assistance with regard to residential, commercial, and investment properties
  • Selling assistance for residential, commercial, and investment properties
  • Assisting with construction, renovations, and remodeling work
  • Sourcing deals and arranging finances for prospective buying or selling
  • All-cash house purchases to help sellers that are looking for immediate help

Both Matthew and Alef run an excellent podcast on the real estate markets. Together they help enlighten and educate audiences on the ins and outs of buying, selling, and investing in the Texas real estate markets.

Matthew Teifke’s personal take on Austin’s Real Estate Situation

Every possible marker, news journal, or real estate magazine points to the growth in the Austin real estate markets. Matthew believes that this is the best time to get in on the action. You do not want to end up in a FOMO situation later on.

While the growth is there, it is still possible to get your hands on your dream house in Austin, Texas. “Look at the median house prices in Austin. It is still somewhere around $470,000 if I am not wrong. You give this another year or so and you are looking at a figure of $700,000. Just wait for Tesla to open and you will see 10,000 highly paid tech professionals in an all-out bidding war.”

Matthew is right. Prices are rising, but when you compare the house prices in Austin with somewhere like San Francisco, NYC, or even Washington, you see that the affordability factor is still there. Not for long though. Waiting is going to do no good since inventory is always in short supply as compared to the demand, which will always keep increasing.

Matthew suggests that if you have been an individual or family that was waiting for a high-growth real estate market, one where you will be able to double your investments in three to four years, Austin is the place to be right now.

We couldn’t agree more.

Clever Campaigns: 4 Marketing Tactics Your SaaS Brand Hasn’t Tried

The SaaS industry is experiencing a boom, and forward-thinking companies can develop an exceptional profit margin with the right product.

SaaS

For your SaaS business to stand out from the crowd and generate a huge ROI, it must develop an engaging marketing strategy.

As the sector is rife with competition, you’ll need to focus on promoting your software, increasing confidence in your brand, and setting your business apart from its rivals.

If you’re ready to create a clever campaign, check out these four marketing tactics your SaaS brand might not have tried.

  1. Rev-Up Your Revenue with Referral Marketing

It is foolish to overlook referral marketing, as it is the online equivalent to word-of-mouth advertising.

Your company must encourage as many customers as possible to recommend your product to their friends, family members, or professional network in-person or via digital platforms, such as LinkedIn or email.

The more recommendations your current customers make, the more leads you could generate each month and the bigger your business’s annual profit margin.

As a referral will come from a person they know, a prospective customer is more likely to trust your brand and place an order.

Encourage customers to refer your brand by introducing a customer referral program or providing access to a premium feature for a successful referral.

Dropbox is a great example, as the company promises to provide its users with extra storage after successfully inviting friends.

The innovative tactic helped the brand grow from 100,000 users to 4 million in 15 months.

  1. Promote Your Insurance Policy

Modern consumers expect SaaS companies to provide fast, stable, and effective software.

The last thing they will want is for a product to let them down when they need it, which is why they will want to buy from a dependable company.

Promoting your business insurance coverage will give customers peace of mind that you can recover their lost income or pay for a lawsuit following a service outage.

The right insurance policy could help your business financially recover from a serious business error, defense fees, or a business interruption.

  1. Simplify the Sign-Up Process

A long sign-up process for a SaaS product will cause prospective customers to feel frustrated and bored.

Make sure you don’t lose an order by simplifying the sign-up process on your website. For instance, reduce the initial steps to maintain a customer’s interest and help them place an order quickly.

Remember, some customers might not feel committed to buying your product, and a lengthy sign-up might give them more time to think twice about placing an order.

  1. Minimize Software Options

More products equal more customers, right? Wrong. While you might believe a vast array of products will increase sales, too many options may confuse your customers or provide too much to consider.

Rather than missing out on many orders, minimize your software options to simplify your customers’ choices. This will ensure they find the exact product for their requirements and budget, and they won’t need to study different packages to avoid making a mistake.

Here’s What to Do to Keep Your Retail Bank’s Customers Happy

Many of today’s average retail banking customers are considered “digital natives,” or people who have grown up and gotten acclimatized to the ubiquitous presence of technology. It is now like second nature for many customers to use their bank’s core technologies to pay their household bills, settle their loan payments, or transfer for personal and business purposes—all in just minutes, using only a computer or a mobile phone.

retail banking

Banks have taken notice, and many have gone the extra mile and shifted into more digitally driven retail banking models. This likely holds true for your own bank and its retail banking program. However, the fight to hold on to your market share won’t be an easy one. There’s no guarantee that you’ll keep all your retail banking customers loyal to your brand, or that you’ll attract as many new customers as you hope to, just because you’ve undergone a digital transformation. Like-minded financial institutions have attempted to do the same, which makes it a pretty tight race to the top of the retail banking industry.

Knowing just how stiff the competition is, what can you do to satisfy your current retail banking customers—and better yet, how can you get them to recommend your bank to others? To answer that question, here are five useful tips to strengthen your retail banking efforts.

Open Up Different Touchpoints for Retail Banking

Some of your retail customers may still choose to go the traditional route and settle their banking transactions over the counter. However, a large chunk of them will want multiple touchpoints with your banking ecosystem, for example through their smartphones, tablets, laptops, and even wearables. One way that you can keep them satisfied is to invest in technology that makes instant, round-the-clock omnichannel banking easy for you to handle. Consider onboarding a digital banking platform that will allow you full dexterity when managing your retail customers’ banking journeys across multiple channels.

Make It a Breeze to Open New Retail Banking Accounts

How do you win over a new crop of retail banking customers who are deciding between your brand and another brand? The answer lies in making sure that their first experience with your bank—i.e., opening an account—is a simple and pleasant one. Revisit your current customer enrollment processes to streamline them and remove redundancies, without compromising on your know your customer (KYC) and customer due diligence (CDD) standards.

Deliver Innovative New Products That Fit Your Customers’ Life Stages

Next, look for ways to bolster your bank’s product development for its retail banking offerings. Sticking with the same lineup of generic-looking account offerings, and failing to communicate what kind of customer they’re actually for, will result in the stagnation of your retail banking program. Try innovating your roster of products to include distinct perks, for example rewards points for thrifty customers. You can also enter into a bancassurance agreement with an insurance carrier to give young, health-conscious, or especially pragmatic customers additional insurance benefits with their account. If your products can truly resonate with your retail customers’ needs and values at specific stages in their life, you’ll have an edge over your competitors.

Improve the User-Friendliness of Your Retail Banking Platforms’ Interfaces

Given how often retail banking customers turn to their banking apps and websites, it helps for a bank to invest in enhanced user experience (UX) for these channels. When you do this for your own retail banking channels, aim for simple, streamlined, and intuitive UX that makes it a pleasure to transact through your bank’s system. Your customers may consider leaving your bank if your interfaces are confusing, tiresome, and difficult to navigate. The opposite also applies: you’ll cultivate a loyal following among your retail customers if they can associate your brand with great UX.

Offer Multiple Options for Customer Care and Engagement

Gone are the days of relying only on telephone hotlines to address customer service concerns. You should expect your customers to want to reach out to you through multiple mediums, for example through email, chat, and even social media. You’ll be able to decongest the high volume of retail banking requests and increase the efficiency of your customer care by employing technologies like automation and artificial intelligence. Automate and use chatbots for relatively simple process flows while letting your customer care team resolve more complex problems. If you can already anticipate that your customers want speed, accuracy, and thoroughness in the resolution of their concerns, be proactive when it comes to strengthening your customer care.

Final Words: Customer Satisfaction Plays a Big Role in the Success of Your Retail Banking Program

Your retail customers account for a huge part of your bank’s existing clientele. The happiest of them will serve as effective brand ambassadors for your bank, especially to new customers who are still deciding on a provider. Make it a priority to improve upon your retail customers’ satisfaction, and you’ll be able to take your retail banking program to new heights.

The UAE sits among the top 20 economies for FDI in the world: Annual Investment Meeting (AIM 2022) kicks off today (29 March 2022)

International participations of more than 174 countries demonstrate global economic recovery post Covid-19

Expo 2020 Dubai, UAE, 29 March 2022: Held under the patronage of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, the Annual Investment Meeting (AIM 2022) was inaugurated today (Tuesday, March 29th, 2022) by HE Abdulla Bin Touq Al Marri, UAE Minister of Economy at the Dubai Exhibition Centre, Expo 2020 Dubai where it was attended by representatives of official delegations and participants from more than 174 countries.

The strong response on the first day of AIM was a barometer of the global economic recovery post Covid-19 as well as the UAE’s global position as a hotspot for investments across the investor spectrum.

Day one of AIM focused on the latest trends in foreign direct investment (FDI) and its growth prospects in emerging markets and the importance of attracting foreign investment driven by a progressive mix of legislation and flexibility in emerging markets.

AIM 2022 presented a platform for decisions makers, officials, investors, entrepreneurs, experts, analysts and academics who gathered under one roof to discuss FDI challenges, potential and growth.

Participants in AIM 2022 had the opportunity on day one to hold meetings, make contacts and share expertise with peers from all over the world. A variety of sessions were held on the first day.

The first day of the three-day event brought together investors, venture capitalists and financial institutions under one roof to participate in discussions, debates and much more.

Day one started with a debate focusing on ‘Investments in Sustainable Innovation for a Thriving Future’, as dignitaries, delegates and the keen-minded alike converged at the Dubai Exhibition Centre.

“Investments in future come at a time when the global investment landscape is changing rapidly thanks to an array of factors such as post pandemic trends, economic priorities and digital revolution; but one fact remains unchanged, FDI plays a significant role in the continuing efforts to achieve economic growth and prosperity,” said HE Abdulla Bin Touq Al Marri, UAE Minister of Economy.

The Vice President of Colombia, HE Dr Martha Lucia Ramirez kicked off the debate as she highlighted the need for “sustainable innovation” and an improvement in the global supply chain, focusing on a more “integrated” solution.

Shifting focus across the region, HE Rebeca Grynspan, Secretary General, United Nations Conference on Trade and Development (UNCTAD) expressed her concern on the lack of development and aid provided to developing countries. “In the developed world recovery went up to 30 per cent but in developing countries only 20 per cent. Developing countries are lagging behind in terms of investment in very important sectors.”

HE Vera Songwe, Under-Secretary-General, United Nations and Executive Secretary, Economic Commission of Africa started off by congratulating Dubai on a “fantastic EXPO” and further added on the “peculiarities” that the African continent faces post pandemic.

“All the ecosystems that support the investment is available in Abu Dhabi that boasts a strong and flexible platform not to mention the easiness of starting businesses. Just plug the business into one of the ecosystems in Abu Dhabi,” said HE Rashed Abdulkarim Al Blooshi, Undersecretary, Abu Dhabi Department of Economic Development.

The debate concluded with the President of the Republic of Tartastan, His Excellency Rustam Minnikhanov, as he highlighted how AIM was progressively gaining traction every year.

“The Annual Investment Meeting is a great platform for us to present investment opportunities for our region, exchange best practices with foreign partners, and make new contacts. Today we heard some informative and engaging discussions and expert opinions addressing a highly important topic of “Investment in Sustainable Innovation for a Thriving Future,” he said.

News of the event has quickly spread with technology and sustainability-driven companies and firms endeavouring to network at AIM 2022. With an hour dedicated to networking over lunch after the debate, high network individuals and company representatives can bolster their corporate framework and build relationships that could help boost business.

“We are looking forward to meeting global startups and entrepreneurs at AIM 2022 and providing them with the market knowledge to propel their startups and take them to the next level and give them not only scalability but the right amount of scaling. Additionally, this is a good opportunity to partner with governments and VCs too create co-investment opportunities to support the UAE startup ecosystem,” said Varis Sayed, Chief Executive Officer at Fincasa Ventures.

Currently, the UAE sits among the top 20 economies for FDI in the world, increasing by 4% year on year. The UAE has set an example by combating every challenge and turning it into an opportunity. Furthermore, the nation has developed its economic sectors to achieve qualitative shifts to a newer and more sustainable economic model, cementing itself as one of the top global economies in the world.

Annual Investment Meeting 2022

Investments in Sustainable Innovation for a Thriving Future

Dubai Exhibition Center, EXPO 2020 Dubai 29 – 31 March 2022

AIM 2022

Initiated by the UAE’s Ministry of Economy and under the patronage of HH Sheikh Mohamed Bin Rashid Al Maktoum, the Annual Investment Meeting is the world’s leading investment platform, which creates a regional and global economic transformation by providing investment opportunities, upholding solidarity, and developing strong economic relations among countries, investors, startups, SMEs, and all other stakeholders in the global investment arena. The 6 pillars of AIM strive to support all economic sectors by opening numerous opportunities to the world as a dynamic roadmap to economic recovery. The 6 pillars are FDI, SMEs, Startups, Future Cities, FPI, and 50 Projects Initiative.

Register Now

Why Should You Automate Invoice Processing?

Businesses and organizations process more than a billion invoices annually, and studies show that this number could increase four times by 2035. Fortunately, the growing adoption of procurement technology can help chief procurement officers, suppliers, and accounts payable teams handle this number. Currently, 89% of U.S businesses have adopted digital-first strategies, which include automated invoice processing.

https://unsplash.com/photos/sNwnjxm8eTY
https://unsplash.com/photos/sNwnjxm8eTY

Electronic invoicing is part of AP automation that has proved to be a viable solution to the many challenges associated with invoicing. Outlined below are a few reasons why businesses should take advantage of artificial intelligence in their invoicing processes.

1.  Time-saving

Before the inception of accounts payable automation, the typical invoicing procedure was as follows:

  • The supplier starts by generating the invoice
  • The supplier then sends the invoice to the buyer
  • The buyer prints the invoice
  • Buyer enters and reviews invoice data
  • The buyer approves the supplier’s invoice and writes a check
  • The buyer mails the check to the supplier

Along this process, expect some back and forth between the supplier and buyer if the invoice has discrepancies. That said, the entire accounts payable process may take between 30 and 90 days, including room for errors in the cycle.

Contrastingly, with automated invoicing solutions, approval takes minutes without human intervention. Automated invoices eliminate the lengthy process, reduce errors, and thus eliminate the possibility of late payments. A study by Atradius shows that 87.6% of Western European businesses and 90% of U.S businesses report regular late payments due to past-due invoices.

2.  Saves on cost

The Institute of Finance and Management estimates that businesses spend between $1 and $21 for invoice processing. These estimations were done by dividing the cost of maintaining accounts payable staff by the number of invoices processed within a given period.

Similarly, an Ardent Partner study estimated the average cost of automated invoice processing to be $11.57. This includes overheads, labor costs, and technology. Switching to automated processes reduces printing costs, labor expenditures, mailing overhead, and possibly late fees.

3.  Improve efficiency

Human error in business processes cannot be avoided. Interestingly, more than 16% and 15% of late payments in the U.S and Western Europe respectively stem from inaccurate invoices. Fortunately, automating invoice processing can improve invoice accuracy, consistency, reporting, transparency, and general accountability.

Improving efficiencies of your finance department frees your accounts payable teams to focus on other important tasks. The business also grows safely, with surety that the digitized system can handle the increasing amount of invoices accurately.

4.  Improved compliance

Invoice is among the key documents used as evidence of tax compliance. It also helps validate tax audits, which may be conducted years after a business transaction. Initially, businesses relied on paper documentation, which is most likely to be misplaced. Businesses also had to hire storage facilities and warehouse boxes to store their paid invoices.

On the other hand, copies of invoices are submitted online with automated AP. Original documents can also be submitted to tax authorities with ease. Purchase orders are quickly converted into an invoice, eliminating the risks of manual discrepancies.

Endnote

Invoice management is an important part of financial planning. Members of the AP team can attest that invoice management can take a toll on people, time, and financial resources. Most businesses don’t achieve invoice efficiency for these reasons, affecting business cash flow and bottom line. Shifting to automated invoice processing, saves on cost, and boosts data visibility.

What You Should Know About Executive Recruitment and Working with Recruiters

The executive recruitment process can be complicated and time-consuming, with everything from searching for the right position and interviewing to making the right choice for which executive position will best meet your needs. This process isn’t usually something that’s complete overnight, so it’s important to be prepared for what the process will bring, with tenacity, and focus on what you need.  

What You Should Know About Executive Recruitment and Working with Recruiters

If you’re already discouraged, take heart knowing that executive recruiters have been doing this process for years, and they’re ideally suited to offer insight and support that should get you through the recruitment process quickly and painlessly. These tips will help you optimize your executive job search process and get you the right executive position as soon as possible.  

What Sets Your Brand Apart?  

Before you search for candidates, first look at the market to understand the range of opportunities currently available. Then, focus on your brand. What sets you apart? What might a company love or hate about your resume, your social media presence, and your reputation? Also, look at how you’re already positioned among your fellow candidates.  

There could be a wide range of reasons you have negative vibes following your personal profile and online platforms. Whether you’re using a recruitment service or handling the process yourself, be prepared to address any issues. Also, be transparent about why you’re the best candidate for the executive-level position.

The reasoning may not be as logical and obvious as you think. Communicate why you are the quality solution to bring the level of performance, versatility, and high-powered relevance they need. Show you’re excited about the opportunity and what you will do to make a difference. 

Is a Recruiter the Best Solution?  

The recruitment industry is a billion-dollar industry and rising, with 3-15% of all jobs being filled by recruiters. So recruitment works most of the time. It’s just a matter of whether a recruiter will get you the right solution for your needs and how long that process will ultimately end up taking. To get the best possible options for your needs, you should be upfront about what you’re looking for but also what you’re not looking for.   

Beyond setting the groundwork for a successful relationship with your recruiter, keep the lines of communication open and build a relationship with them. It might take a while for the right situation to appear, but if you’re patient, you may find what you’re looking for. There’s really no guarantee that your search will be successful, even if there are positive signs. That’s where the positive attitude, tenacity, and continued professionalism all come into play.  

Be Upfront About Employment Flexibility 

Flexibility is a key focus for executive candidates. Now, as many as 55% of global businesses offer some capacity for remote work and 18% of workers are remote full-time. There’s still a great deal of uncertainty in the marketplace about remote, hybrid, and in-office work. Your ability to be flexible may be an important consideration, or it may really not matter to you at all.  

Regardless of how flexible you will be, you should be upfront with prospective recruiters and employers. As you search for the right executive-level job to meet your needs, address the remote situation, and be clear about your expectations. Think about what you will need the position to be and become both now and in the future. Then focus on that as you work through the recruitment process.  

If it’s a give and take, how are you uniquely qualified to fill the position, and how does your need for flexibility fit into that requirement? You’re offering value, but how can you make that aspect resonate with recruiters and employers? They can’t rely on empty promises, so what have you done in the past that proves that you will deliver the level of expertise and true value they need? 

Do You Need Focused Help?  

A recruitment agency may offer generalized executive recruitment services, or they may specialize. Depending on what you’re looking for, you may be better served by a recruiter who is already experienced in your specialized area. If you’ve tried a more general recruitment service in the past without luck, you might try a more specialized recruitment option, and vice versus.  

Simplify Your Recruitment Process 

Simplified job applications and a streamlined recruitment process make life easier for everyone involved in the employment situation. Whether you’re proceeding with internal recruitment, you’re using agency software, or you’re using a recruitment service, you need a simple solution that will speed up the process.  

The recruitment process doesn’t have to be painful or time-consuming. Most of the information you should need to make your decision should be easily accessible. So, you should be able to figure out the best solution in a streamlined and straightforward manner. Don’t let the process drag out and don’t make it more cumbersome than it needs to be.  

Use Technology to Your Advantage 

HR recruitment software and other tools make it fast and easy to search for and process executive candidates. Avoid the headaches, the indecision, and the back-and-forth. The best recruitment software not only streamlines the hiring process but also offers training and onboarding solutions to get everyone up to speed.  

If you’re not sure where to start, rely on the sage advice of recruitment professionals. They can usually guide you through the initial steps of the process and assist you in navigating through all the complications that technology, lack of knowledge, and other roadblocks may put in your way. The common goal is to help you get up and running as quickly as possible.

Smart Strategies to Run a Successful Restaurant Business (Secrets and Examples)

In this article, we’ll share some smart ideas for your restaurant you can use to win more clients and separate yourself from the competition.

  1. Integrate online reservation platforms

Online booking platforms are a must-have for restaurant marketing as they help them get discovered by a broader audience and receive more bookings. The most popular platforms to try are:

  • OpenTable
  • Eat App
  • Resy
  • Wisely
  • Table Agent
  • Eveve
  • Tablein
  • Add a reservation link to Google Business

Today, Google dominates online food searches.

When someone looks for a business on Google, they see a profile on the right side of the screen. That is a Google My Business listing. Google created this free tool to help businesses, owners, and visitors.

On top of displaying open hours, location, driving directions, reviews, and photos, restaurants can also add a link and take reservations directly from a GMB page.

Business for Restaurants
Source: https://wpcodeus.com/google-my-business-for-restaurants-guide/

It’s also possible to add your URLs for specific actions such as:

  • Viewing the menu
  • Booking an appointment
  • Searching for items
  • Placing an order.
  1. Implement smart email marketing

Dozens of articles dedicated to restaurant marketing suggest implementing an email newsletter as a great free opportunity to get more clients. But almost all companies, including well-known players, use email marketing. So just sending out a generic email with some news and updates once a month will usually have little to no impact.

However, email still remains an excellent marketing channel if you know how to use it. One of the most crucial things to keep in mind is that you’re competing with other brands for attention in people’s inboxes.

So how do you stand out from the crowd?

  • Send email before b-day to offer to book a table for a celebration

It’s always a smart idea to send personalized emails. By using your customer data, you have a chance to create email marketing that is relevant to clients rather than just acting blindly.

Let’s take birthdays. This is one of the most important days for most people. So it’s very likely they’ll want to have dinner with their friends and family. If you’re smart about your marketing, they’ll choose your place.

So start with recording the birthday dates of your guests along with email addresses when they are making an online booking or receiving a bonus card.

When you have a database of such email addresses, you can send your customers personalized emails two or three weeks out from their birthdays telling them you have an excellent venue for their event.

  • Use a professional email signature with CTA ( book a table or with new dishes)

The email signature is like a digital business card you can include in every email you send. With this signature, you will let recipients know who you are, what you do, and most importantly, what you want them to do (it’s called call to action). Just imagine the number of extra guests you could get to your restaurant if you simply include a link to your menu or the option to book a table in your email signature.

Take a look at the best email signature examples to get a taste of what we’re talking about.

The signature can be easily created with the help of an email signature generator.

  1. Hire a professional food photographer

It’s not enough to write the name of the dishes on the menu or on the restaurant’s website to attract new visitors. You need to take quality, appealing photos so that when people see what you have to offer, they would want to come and try.

Food Photography
Source: https://sallysbakingaddiction.com/food-photography-basics/

Professional food photography is significantly different from what you do yourself: you won’t be able to get high-quality pictures on your phone or camera unless you have a lot of practice styling and photographing. In addition, you need special light, professional equipment, and, of course, artistic taste.

So hiring a pro food photographer is one option that shouldn’t be overlooked, even though it isn’t cheap.

Still not convinced? According to this survey, people specifically look for food photos on restaurant websites and social media. For example, 60% of Generation Z and 55% of Millennials check out food photos on a restaurant’s websites before they decide to order. Furthermore, 50% of Generation Z and 44% of Millennials say they scrapped the idea to visit the restaurant because the food photography wasn’t enticing.

  1. Be in touch with local food bloggers and influencers

Look for influential bloggers that have a large following in your city. The common practice among restaurants is to invite such bloggers to your restaurant and offer them a free dining experience. As a rule, influencers feel their audience very well and can easily find a way to highlight the benefits and advantages of the product or service. According to statistics, 49% of consumers depend on the recommendations of influencers.

Food Blogger
Source: https://www.instagram.com/gemtakesfoodpics/
  1. Best restaurant digital marketing examples

What do Wingstop, Sandwich Hag, and Steak’ n Shake have in common? Hint: it’s not just tasty food on the menu. All have adopted smart digital marketing strategies to grow their businesses. Let’s get inspired.

  • Wingstop

Wingstop, a chicken wing fast-food network, launched a smart campaign where they provide 1,000 branded merchandise items to those who will post on Wingstop’s Instagram. The brand also offered $10 via mobile payment to each user who posts an ad for the restaurant on their public Instagram profiles. The trick might work no worse than inviting bloggers.

On top of that, they announced that twenty-five million consumers are now placing orders digitally. This is 65% of all orders.

  • Sandwich Hag

The restaurant promotes the individuals behind their company to humanize the consumer experience. How can you use it?

The study reveals that 55% of people find stories more persuasive than facts and data. Try posting about what happens behind the scenes in your restaurant, and see how your audience responds to this tactic.

Customer Experience - Food

  • Steak’ n Shake

Everyone knows the importance of email sign-ups. So do Steak’ n Shake. That’s why the company uses its Instagram profile to direct visitors to their email sign-up. On top of that, they add an enticing incentive – a free shake to everyone who signs up.

On their Instagram, you can see many professional food pictures and photos of guests and staff, which also keeps people interested in the restaurant.

Summary

Here’s the restaurant marketing ideas list in full for your reference:

  • Integrate online reservation platforms such as OpenTable, Resy, Eat App, and others
  • Add a reservation link to Google Business
  • Send personalized emails based on customer history with your restaurant and before b-day
  • Use a professional email signature with CTAs (add links to a menu or online booking)
  • Hire a professional food photographer
  • Cooperate with bloggers and influencers
  • Reward your customers for reposts and sign-ups
  • Show what happens behind the scenes to humanize the consumer experience.

A Guide to Investing During High Inflation

When you invest, no matter the larger economic conditions, you always want to ensure you’re diversifying your portfolio.

investing

This is a concept that major corporations and wealthy people understand well. For example, corporations like UBS invest in blue-chip art. Many of these banks and global companies have full-time curators for their collections in order to diversify their investments.

While you may not be a multimillionaire or a global bank, the principles of diversification are critical to a good investment strategy. Your approach may also need some tweaking during periods of high inflation, like what we’re in now.

The following are things to know generally about inflation and how it might affect your investment strategy and approach to diversification.

An Overview of Diversification

A diversified portfolio is one with a broad mix of different types of investments. The longstanding wisdom was a 60/40 portfolio where you allocated 60% of your capital to invest in stocks, then 40% of your portfolio went to fixed-income investments, such as bonds.

There are opponents of this approach who feel there should be more stock exposure, particularly for younger people.

Overall, with a diversified portfolio, you might hold a wide variety of healthcare, energy, and tech stocks, as well as some from other industries. You don’t need exposure to every sector, but you should have a pretty varied portfolio made up of a healthy mix of quality companies.

You also want to have a combination of divided, large-cap, small-cap, growth, and value stocks.

Then, in addition to diversification in your stock portfolio, you want investments included in the mix that aren’t correlated. That means these investments don’t go up and down with the stock market.

Crypto, art, gold, bonds, bank CDs, and real estate are all examples of non-correlated investments.

What to Know About Inflation

Inflation is an increase in the overall price of goods and services. Inflation is measured as an annual percentage increase. The annual percentage increase is reported in the Consumer Price Index or CPI, which the U.S. Bureau of Labor Statistics prepares monthly. When inflation goes up, purchasing power goes down.

The rise of inflation affected fixed-asset values, and companies will raise their prices to compensate for their own rising costs.

As a consumer, you’re paying more across the board for goods and services. If you have certain assets, like a house, inflation can be a good thing. Your income may also rise, although maybe not enough to keep up with inflation.

Inflation increases the cost of living, and if it gets too high, it harms the economy.

The effects on the economy largely depend on the type of inflation. Walking inflation ranges from 3-10% a year while creeping inflation isn’t as dramatic. Running inflation indicates very aggressive pricing increases that might be leading to hyperinflation.

Rising prices might indicate the economy is growing very quickly. People then tend to stockpile and overbuy because they want to avoid future higher prices, and suppliers can’t keep up with demand, nor can wages. Everyday goods and services could be out of reach for many people in situations with severe inflation.

Inflation doesn’t always have to affect everything in the same ways. For example, during the financial crisis of 2008, home prices went down almost 20%, but gas prices doubled.

Mild inflation can be good for the economy because consumer spending is propelling economic growth.

The Federal Reserve sets an inflation target, with a healthy core inflation rate considered around 2%, taking out the impact of energy and food prices.

Other specific effects of inflation can include:

  • Inflation can have negative effects on retirement planning. The amount you target to save has to go up in order to pay for the same quality of life. Basically, your savings is going to buy you less over time. You have to start saving as soon as possible for retirement to utilize compounding interest, and you should use other strategies as well to hedge against inflation’s effects.
  • Treasury bonds are fixed-income assets that pay the same every year. If inflation goes up faster than the return on this asset, they’re less valuable. People will then try to sell them in response, bringing down their value further. The U.S. government has to issue higher Treasury yields to sell them, so mortgage interest rates often go up as a result. Higher rates lower the value of your investment, and the interest on national debt rises.
  • If you have a fixed-rate mortgage, inflation can be beneficial. The value of the monthly payments you make on your mortgage goes down over time.
  • If you have debt with a variable interest rate, you’re probably going to see that your minimum payments go up as inflation increases. This is most often the case with high interest credit cards but can apply to mortgages with a variable rate.
  • If you’re trying to buy a house, inflation has negative effects because their prices will typically rise along with inflation.

How Do You Invest to Protect Against Inflation?

When you’re an investor, you have to think about the best ways to hedge against inflation. You can plan for it by investing in asset classes that outperform the market during times of high inflation.

The following are particular investments to consider to protect against inflation:

Art

When you invest in art, it is a good hedge against inflation, and it also diversifies your portfolio and reduces volatility.

Many investors assume they’re not wealthy enough to get involved in the art marketplace. In reality, it can be accessible for anyone.

There are even new platforms that allow investors to own a piece of blue-chip art, much like an ETF.

Art is an asset class not correlated to other major asset classes, so this means if you have traditional assets like stocks or bonds that aren’t doing well, your art investments are more likely to hold their value.

Since art can be a physical asset, it tends to do well in inflationary periods.

Of course, any investment carries risks, but unlike equities which are sensitive to movements in the market, the art market as a whole has been growing steadily.

There are downsides you have to think about, like the lack of liquidity. Selling a piece of art can be time-consuming, which is why options that allow you to buy fractional shares are appealing, in addition to the lower point of entry.

Gold

Gold can serve as a hedge against inflation, and some describe it as an alternative currency, especially in places where the value of the native currency is declining.

Gold is a physical asset that largely tends to hold its value.

If you want to invest in gold to protect against inflation, you have three primary options. You can buy the physical asset, meaning you buy actual gold. You can buy shares of an ETF or mutual fund that follows the price of gold, or you can trade in the commodities market. Trading futures and options in the commodities market is usually left best to highly experienced investors.

While gold is an option, it’s not a perfect inflation hedge. For example, when inflation goes up, central banks will usually raise interest rates. If you have gold, it doesn’t pay a yield, so it’s not going to have as much value as an asset that does, especially when rates are higher.

Commodities

Commodities are a category including things like grain, electricity, oil, beef, orange juice, and natural gas. Commodities also include foreign currencies and financial instruments.

Commodities are an indicator of future inflation, so as their price goes up, so does the price of the products it’s used to produce.

You can invest in commodities through an ETF.

They’re very volatile and highly dependent on supply and demand, so it’s best suited to more sophisticated investors.

Real Estate Investment Trusts (REITs)

A REIT is a company that owns and also operates real estate-producing income. When inflation rises, property prices and rental rates tend to go up. When you invest in a REIT, it’s a pool of real estate. As an investor, you’re paid dividends.

REITs can be good to include in your portfolio, particularly during inflationary periods, but they can come with some downsides. For example, when interest rates go up, Treasury securities become more appealing, taking funds out of REITs. REITs also have to pay property taxes, which can be as much as 25% of operating expenses.

Real Estate

Finally, investing in real estate can, in some cases, be a hedge against inflation. You can earn income by renting out a property because, as we’ve touched on, when inflation goes up, typically so do property values. That means if you’re a landlord, you may be able to charge more for rent.

You can keep up with rising inflation.

Of course, this isn’t a guarantee, and real estate isn’t liquid. Plus, if you buy a property, it’s going to require maintenance, and the costs can add up fast.

The best thing you can do when it comes to investing during inflation is to think about your goals and the direction you’d like to take and make sure you have a good mix making up your portfolio.

The Annual Investment Meeting Opens Up New Horizons for Global Economic Growth on March 29th, 2022

The Annual Investment Meeting will make history once again from 29 to 31 March 2022 at the Dubai Exhibition Center, EXPO 2020, Dubai, in a new edition that aspires to empower the recovery of global economic growth.

Held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates, Ruler of Dubai, the global investment event is held under the theme of “Investments in Sustainable Innovation for a Thriving Future”.

“AIM’s forthcoming edition, AIM 2022, will focus mainly on endorsing and boosting investments towards sustainability and innovation through the conference’s 6 pillars: FOREIGN DIRECT INVESTMENT FDI, SMALL AND MEDIUM ENTERPRISES SMEs, FOREIGN PORTFOLIO INVESTMENT FPI, STARTUPS, FUTURE CITIES, and the 50 PROJECTS INITIATIVE, said Mr. Dawood Al Shezawi, President of the Annual Investment Meeting.

  • The FDI Pillar will enable participants to discover new investment opportunities in the global market, thereby, increasing FDI, while promoting economic growth.
  • The SMEs Pillar will recognize enterprises’ contributions to the global economy and empower them – emphasizing the need to create conducive environments that empower UAE’s entrepreneurs, allowing them to possess the necessary competency to achieve growth and progress.
  • The Foreign Portfolio Investors FPI Pillar will enable investors to diversify their portfolios, establish contacts with local organizations, and gain access to investment flows.
  • The Startups Pillar will help investors find new investment opportunities while helping entrepreneurs acquire venture capital and seed funding for their startups.
  • The Future Cities Pillar will rally up the governments and investors’ support to maximize the potential of innovation, technologies, and smart city solutions, while also recognizing smart city solutions providers from across the globe for their outstanding projects that are aligned to achieve increased operational efficiency & productivity, sustainability, and economic growth.
  • The 50 Projects Initiatives Pillar focuses on supporting the UAE’s ‘Projects of the 50’ initiative that covers numerous key sectors including Economy, Entrepreneurship, Advanced Skills, Digital Economy, Space, and Advanced Technologies. The 50 projects represent a series of long-term development and economic initiatives designed to accelerate the UAE’s development and establish the nation as a hub for talent and investment.

The AIM 2022 comprises a broad array of features and activities that give real value to all participants and stakeholders of the conference, including AIM Pre-conference Workshop & Seminar, AIM 2022 Conference, AIM 2022 Exhibition, AIM 2022 Innovation Showcase, Startup Hackathon,  Startup Live Pitching Sessions, Site Visits, B2B, G2B, & G2G Meetings, Exclusive Breakfast, High-level Networking Lunch, Gala Dinner, AIM Global 2022 Investment Awards, AIM 2022 Startup Pitch Competition, and AIM 2022 Future City Awards, among other features.

With the Annual Investment Meeting’s 6 Pillars providing value to all the event’s participants, therefore, attending AIM is imperative for all stakeholders of the global investment landscape.