Sports sponsorships by crypto apps skyrocket in the past year

The sports sector has become the ideal target for some of the best crypto apps seeking growth. Some of the largest players in the cryptocurrency sector have announced strategic deals with sports clubs, leagues and organizations to attract new audiences. 

crypto

Best crypto apps scramble for sports partnerships 

The crypto space has grown significantly over the past year, and sports franchises have been open to securing deals in the world of cryptocurrencies. Some of the most reputable athletes have also pocketed deals, such as being brand ambassadors of some crypto projects or accepting their salaries in crypto assets. 

Last year, some of the largest crypto sports sponsorships were recorded. The sponsorship deals were worth around $1.2 billion in total. One of the greatest sports deals secured last year was by Crypto.com. The exchange acquired naming rights for the Staples Center in Los Angeles for $700 million. They also spent another $210M in a major deal with UFC.  

However, Crypto.com is not the only crypto app tapping into sports deals. FTX has also secured several major deals, including the naming rights to the Miami Heat arena last year. FTX also invested $210M for a sponsorship deal with TSM. 

Other top exchanges like Binance and Coinbase are also investing in the space. Binance, the world’s largest exchange by trading volumes, was the major partner for the Africa Cup of Nations (AFCON) tournament. Coinbase is also the cryptocurrency exchange for the NBA. 

Regarding the number of sports sponsorship deals secured, eToro stands out, having secured 36 sports deals with football teams based in Europe. 

Football attracts more deals 

The crypto industry is yearning to attract sports enthusiasts by marketing during major competitions. For instance, Super Bowl, the most televised sports event in the US with an over 90 million audience, attracted advertisements from leading crypto exchanges. 

Football has attracted more sports deals than any other sport. At least 56 sports partnerships have been with football clubs, tournaments and players. Football is one of the most-watched sports globally, and it makes sense that crypto apps are focusing most of their attention here.  

However, partnerships with football clubs have also attracted attention from regulators. For instance, Arsenal was banned from promoting its fan tokens last year. Liverpool fans also criticized the club’s decision to release a non-fungible token (NFT) collection. 

Sports players are also venturing into crypto 

Sports players are also entering the crypto space. Odell Beckham Jr, an NFL star, became among the first marquee sports players to receive a salary in Bitcoin. Around 8 NFL players accept part or all of their salaries in digital currencies. 

After signing for the Jacksonville Jaguars last year, Trevor Lawrence agreed to take a huge share of his $24M signing bonus in several digital currencies, including Bitcoin (BTC), Ethereum (ETH) and Solana (SOL). 

Bitcoin has particularly become the top option chosen by players who want to receive their wages in digital currencies. However, fan tokens are also becoming a favourite, with Lionel Messi accepting PSG fan tokens after joining the French club last year. 

What is the connection between tokenization and your PCI compliance?

The payment system has been one of those that has been developing steadily and progressively for decades. Each era has brought some changes in its development from cash registers to online shopping, from coupons to credit cards. Currently, the priority issues are the security of data and confidential information of buyers and customers. The following article is chiefly related to this issue.

What is the connection between tokenization and your PCI compliance

PCI DSS is the international attempt to solve this problem and to create a standardised and appropriate system. There are many different ways to make your organization meet PCI DSS requirements such as tokenization, encryption, network segmentation and many others. Each has its advantages and disadvantages, but while some remain a well-known method, others are a mystery.

Tokenization is usually the way that raises the most questions and doubts, including what token compliance meaning is, how it affects PCI compliance and one of the most common questions about how it works.  In fact, this method is one of the most effective, as it minimizes risks, allows you to be flexible and, moreover, in some way may even be called a PCI assessment solution.

The best idea is to start with the definition. So, what is tokenization? To cut a long story short, it is a process in which confidential data is replaced with a non-sensitive element called a token. In case when someone wants to get to the confidential data token is preventing him from doing so. In other words, the token is a barrier between your private data and cyber-scammers.

The token is the replacement of data with random symbols and signs, as it is forbidden to store such data as identification numbers or bank accounts in their original form in the network. It is the token that guarantees the inviolability and security of data. This is especially noticeable during online transactions in which the card is not physically used. Due to tokenization, information about the cardholder and other personal data does not appear and is not used in transactions as well. With the use of a token, information is not stored in online databases, because it does not even have contact with it. The token guarantees security both inside the system and during the transition from one system to another.

The token does not store any confidential information that has been replaced by other random characters. Imagine a situation where cyber-scammers managed to seize the token. Even if it happens, he will not be able to seize any confidential data about either card or its holder.

It is very convenient, easy, fast and flexible to use the token. It can be simply created with a credit card. The transaction process is as well quite easy and very fast. In fact, the original information is stored in special repositories, which are under a strong system of protection. Such repositories are called vaults.

There are several types of tokenization in payment systems. Most common are Acquiring Token, Issuer Token, and Payment Token. According to the PCI DSS, only card numbers can be tokenized, passwords and CVV2 are not subject to tokenization. In addition, PCI DSS requires that tokens should be generated at least one in a million. Rainbow Table is one of the most popular and well-known methods of token data capturing.

But safety is not just an unpredictability. At least this whole protection system is much more complicated than it might seem. to be considered safe enough, token-based PAN must be nearly impossible to predict (with the probability of success being incredibly low, more than one in a million actually). And there is no instrument to capture such data (and to hack the cryptographic hash functions) that enjoys more popularity than Rainbow Table.

There is also an official set of recommendations on how to determine the value of the tokenization product. The first thing that is mentioned is, again, the extremely high importance of confidentiality. If an outsider had access to the PANs, it could be considered a disaster because it would seriously threaten the whole affair. There is a clearly defined data environment of the cardholder, and its “borders” must always be adhered to. The entire structure of the system must be in the internal network, protected from suspicious elements and the traffic which has not been verified. Anything unwanted should be discarded to keep the system isolated. This raises the question of trust: only complete confidence in the message can be considered a condition for his omission. Anything that raises doubts should be strictly prohibited from reaching the system. If you have a need or desire to store the information in one place (or if you would need to transmit it), care must be taken to ensure that it is encrypted. The most reliable way to do this is through the AES-256 algorithm. It has already stood the test of time, so to speak. Care must be also taken with means of access and identification. Monitoring safety and compliance with all conditions (clearly defined in PCI DSS Requirements 7 and 8) are extremely important. Everyone who needs to have access should have a unique identifier. This will weed out those who shouldn’t have access and strengthen protection. It is necessary to protect the system from cyber-attacks and harmful influences. Data should be deleted periodically, but this process should be determined by the special preservation of the necessary data policy. It is important to take into account everything that passes through the network. It would be good to have a defined procedure for emergency notification of experts on suspicious actions (traffic) to prevent unpleasant consequences, or just to check what is in doubt.

Best Cryptocurrency to Invest In 2022

Although cryptocurrency has become trendy in the past few years and the highest interest has been noticed among younger investors. There are different reasons why this currency has that much interest. After Bitcoin, which become the most popular cryptocurrency, there are Shiba Inu and Dogecoin that buyers have loved the most. For those who have started with investing in the first crypto coins, it was the payable investment. 

crypto

What affects the cryptocurrency market?

Unfortunately, the crypto market is not as stable as we expect from fiat currency, equities, or real estate assets. Since it is a young type of investment, there are surprising drops in value. Some experts describe it as a new Wild West of the financial world.

According to experts, there are more than 17,700 different cryptocurrencies, and each of them has value and buyers that invest in them. It is questionable how much currencies are regulated by governments in different countries. On the other hand, in a bunch of misleading information, it is hard to define what is right news and information and what is just propaganda.

How to choose the best cryptocurrency to invest in 2022?

There are a few steps that you can make to choose the most valuable and safe cryptocurrency to invest in. Keep in mind that the crypto market is fragile and extremely volatile. In less than four months it has fallen 42%, meaning that investing in it led to losing half your money. 

However, do not be that pessimistic. There are ways to avoid these terrifying mistakes. Invest money that you will not need for the next five years. Do never borrow money for investing in cryptocurrency, because it represents a high risk.

In this market there are different rules than in any other place. You, as an investor, must have a trustworthy portfolio that will open doors that common buyers and newbies cannot pass through. A well-diversified portfolio is an asset that you can own as an investment, too.

The most important thing is to do your research, on the internet, or similar networks. Always check on different sites what experts say about the currency. There are predictions and expectations worth mentioning, too. Do not hesitate to look for help in investing.

Where to buy the best cryptocurrency to invest in 2022?

There are a lot of places where you can invest your money. Some of them have a long tradition in this field, existing from the beginning of the crypto money on the market. Other ones are worthy of mentioning, but still not that good for new currencies and investors without experience. It is not a shame to look for help finding the best crypto exchange on the internet, though.

Which are the best cryptocurrencies to invest in 2022?

Choosing the most affordable, safe, and payable currency is much harder than you may think. Even the most clever and experienced traders make mistakes when buying crypto money. Nobody can predict what will happen with the currency in months to come, even harder to predict years to come. So, always be prepared to withdraw your money and invest small amounts of money at the beginning. We listed the most popular and favorable cryptocurrencies worth investing in 2022.

Bitcoin

It is hard to find a person in the world who does not know what Bitcoin is. As the matter of fact, most of us have entered the world of crypto coins thanks to this currency. Created in 2009. by a mysterious investor hidden under the pseudonym Satoshi Nakamoto, this currency has grown to the most popular and the highest money transaction in the network. The way of mining is still questionable, but its value is constantly growing.

Ethereum

It is not only a cryptocurrency but also a blockchain platform, which facilitates trading and holding of the currency in virtual wallets. As the opposite of most technologies and platforms, Ethereum blockchain is also programmable because it is more than a system of record. You can use it as a potential application like so-called smart contracts used when conditions are met and non-fungible tokens like NFT. It means that you can use it to run self-executing computer programs called smart contracts, which are the heart of decentralized applications (dApps) and decentralized finance (DeFi) services. The growth from the starting price in 2016 until now is more than 27,000%. Good enough to consider it as a stable currency to invest in. 

Tether

There is a very important difference between Tether and other currencies. It is a special form of stablecoin, which stands for a currency that is backed by fiat currencies like US dollars or euros. It should be enough for keeping the stability and value of the currency and supporting the currency at the place of the most consistent currencies on the market. This should help buyers who are afraid of the extreme volatility of other coins. Buyers confirmed that it is good enough for investing in years to come so the market cap of the currency is $79 billion. 

Binance Coin

This should be a currency that you can use to trade on a special platform called Binance, one of the largest crypto exchanges in the world. Maybe it is a reason why the currency is that popular among buyers and investors, and valuable and stable even after five years of existence. Not only that you can use it for purchasing crypto coins, but there are also other usages of the currency. You can use it for payment processing, trading and even booking travel arrangements. Thanks to the fact that you can trade it for other forms of currencies, like Bitcoin and Ethereum, Binance Coin represents an interesting currency for investing. The growth of the currency from releasing is 410,000%. 

Which are the best cryptocurrency to invest in 2022?

In the end, it is still not concluded which currency is the best cryptocurrency to invest in 2022. Depending on your interest, the amount that you want to invest, and the information you have, you should make your own decision. Crypto exchanges are similar to brokerage platforms, so they will provide the tools you need when buying and selling currencies. Before buying always check for support assets, security, fees, and payment methods.

Clever Campaigns: 4 Marketing Tactics Your SaaS Brand Hasn’t Tried

The SaaS industry is experiencing a boom, and forward-thinking companies can develop an exceptional profit margin with the right product.

SaaS

For your SaaS business to stand out from the crowd and generate a huge ROI, it must develop an engaging marketing strategy.

As the sector is rife with competition, you’ll need to focus on promoting your software, increasing confidence in your brand, and setting your business apart from its rivals.

If you’re ready to create a clever campaign, check out these four marketing tactics your SaaS brand might not have tried.

  1. Rev-Up Your Revenue with Referral Marketing

It is foolish to overlook referral marketing, as it is the online equivalent to word-of-mouth advertising.

Your company must encourage as many customers as possible to recommend your product to their friends, family members, or professional network in-person or via digital platforms, such as LinkedIn or email.

The more recommendations your current customers make, the more leads you could generate each month and the bigger your business’s annual profit margin.

As a referral will come from a person they know, a prospective customer is more likely to trust your brand and place an order.

Encourage customers to refer your brand by introducing a customer referral program or providing access to a premium feature for a successful referral.

Dropbox is a great example, as the company promises to provide its users with extra storage after successfully inviting friends.

The innovative tactic helped the brand grow from 100,000 users to 4 million in 15 months.

  1. Promote Your Insurance Policy

Modern consumers expect SaaS companies to provide fast, stable, and effective software.

The last thing they will want is for a product to let them down when they need it, which is why they will want to buy from a dependable company.

Promoting your business insurance coverage will give customers peace of mind that you can recover their lost income or pay for a lawsuit following a service outage.

The right insurance policy could help your business financially recover from a serious business error, defense fees, or a business interruption.

  1. Simplify the Sign-Up Process

A long sign-up process for a SaaS product will cause prospective customers to feel frustrated and bored.

Make sure you don’t lose an order by simplifying the sign-up process on your website. For instance, reduce the initial steps to maintain a customer’s interest and help them place an order quickly.

Remember, some customers might not feel committed to buying your product, and a lengthy sign-up might give them more time to think twice about placing an order.

  1. Minimize Software Options

More products equal more customers, right? Wrong. While you might believe a vast array of products will increase sales, too many options may confuse your customers or provide too much to consider.

Rather than missing out on many orders, minimize your software options to simplify your customers’ choices. This will ensure they find the exact product for their requirements and budget, and they won’t need to study different packages to avoid making a mistake.

How Managers Can Use Data Science to Make Informed Decisions

Businesses deal with huge volumes of data daily, and maintaining the quality of this data is critical for making the best business decisions and propelling the company forward. 

Quality data must be translated into a digital medium with the help of a data entry system to manage and preserve it effectively. It aids in the reshaping and refinement of datasets that can be utilized for analytics to extract useful information. Data science applications and delivering value to clients both benefit from accurate data.

What Is Data-Science Decision Making?

How Managers Can Use Data Science to Make Informed Decisions
Image via Flickr by Zaid Alasad

Data-science-driven decision-making (DDDM) is a method of gathering information based on quantifiable objectives, analyzing patterns and facts from these findings, and implementing methods and approaches that benefit the company in various ways.

Primarily, data-driven decision-making (DDDM) includes achieving key business goals depending on verified, analyzed facts rather than your intuition. Having said that, the data must be accurate and relevant to your objectives to derive true value. Collecting, retrieving, structuring, and evaluating insights for improved data-driven decision-making in business used to be a massive task prior to the advent of DDDM. Though now, because of the advancement of business intelligence tools, users without significant technical skills may be able to analyze and extract insights from their data that aid in data decision-making.

How Data Science Can Help Leaders and Managers 

Confident Decisions

Once you start gathering and evaluating data, you discover that it is easier to make confident decisions about practically any business situation, whether you are planning to launch or discontinue a product, modify your marketing strategy, or expand into a new market.

Become Proactive

It is natural for a data-driven decision-making process to be reflexive when first implemented. The data offers a narrative to which you and your company must respond. It is possible to exploit data more proactively with enough practice and the correct types and volumes of data.

Cost-cutting

There are various reasons why a company can decide to invest in a significant data effort and make its processes more data-driven. It is already being utilized to decrease expenses and boost productivity in the workplace.

Thankfully, leaders and managers can learn through various short courses online that teach data science essentials to better understand its overall impact on the business.

How Can Managers Become More Data-Driven?

There are several measures managers may take to be more data-driven in their approach to business. 

Identify Patterns

In the most fundamental sense, data analysis is an attempt to find a structure throughout or a connection between numerous data pieces. These patterns and correlations can provide observations and conclusions.

Every Decision Should Be Data Based

When faced with any decision, whether commercial or personal, try to avoid depending on gut feeling or previous experience. Make an effort to adopt an analytical attitude instead.

Visualize Data Significance

Data visualization is an integral part of the data analysis methodology. A table of numbers is meaningless. However, you will be able to easily read trends and come out with conclusions about the data if you create compelling visualizations through graphs.

Therefore, it is clear that you can drive your company to new and thrilling heights by adequately utilizing data and measuring your progress to make informed decisions.

SEG, Colorado School of Mines sign landmark agreement to create Samarkand International Technical University in Uzbekistan

NEW YORK (Dec. 10, 2021) – Sanoat Energetika Guruhi LLC (SEG) and Colorado School of Mines (Mines) have signed an agreement to create an international, English-speaking, American-model university in the Samarkand region of the Republic of Uzbekistan.

SEG and Mines, one of the world’s leading engineering institutions, will collaborate on the establishment of the private university as part of a national programme of improvements to the Uzbek education system.

Samarkand International Technical University (SITU) will educate students to the highest international standards, and train personnel in areas such as mining, metallurgy, gas chemistry, petrochemicals and mechanical engineering, as well as entrepreneurship and leadership. 

The mining and energy sectors make up a significant share of Uzbekistan’s GDP. As the country’s ambitions in the mining and energy sectors continue to grow, there is an acute need to develop local skills and expertise to answer the demands of the new economy. It is anticipated that SITU will train specialists for oil and gas facilities in Uzbekistan, including energy projects in the Kashkadarya and Surkhandarya regions, the Gas Chemical Complex MTO in the Bukhara region, Fergana Oil Refinery, and the Tebinbulak and Temirkan metallurgical projects and others.

“For the new Uzbekistan, which is on the path of political and economic modernization and is successfully carrying out deep socio-political and socio-economic reforms, it is important to increase scientific and academic cooperation and integrate into the international educational system,” said Bakhtiyor Fazilov, SEG’s majority shareholder. Human capital is the driving force of any positive change, and it is via the implementation of such projects we will provide local businesses and the state with scientific talent and highly qualified personnel to achieve their goals.”

“Colorado School of Mines is honored to contribute our nearly 150 years of expertise in earth, energy and environment toward the creation of Samarkand International Technical University,” said John Bradford, vice president of global initiatives at Colorado School of Mines. “To meet the demands of the global energy transition, we need more scientists and engineers who understand the technical, social, policy and environmental challenges of resource extraction, not just in the United States but around the world. Mines is one of the world’s foremost authorities on the responsible stewardship of the Earth’s resources, and building a school from scratch, as we are with SITU, is an exciting opportunity to rethink engineering education for the 21st century.”

SITU will offer a broad range of STEM-focused programmes at the undergraduate, graduate and doctoral level. The university will operate various centers for professional development, including a center for the culture and history of Uzbekistan. Education will be provided according to Mines’ programs and curricula.

Under the agreement, which was signed last week in New York, Mines will help initially to develop the university’s Academic Master Plan and curriculum, provide recommendations on campus infrastructure, and assist in the hiring of SITU’s executive leadership and faculty. Mines will also support the creation of an innovation center and laboratory modeled on its McNeil Center for Entrepreneurship and Innovation.

The idea of ​​creating an English language educational center of international format and standards in Uzbekistan in the fields of mining, metallurgy and oil and gas was advanced by Fazilov to contribute to the state’s program of improving Uzbekistan’s education system and ensuring sufficient supply of world-class engineering personnel. SITU has already received the support of Uzbekistan’s leadership and the Mayor’s Office of the Samarkand region, which has allocated land in the suburbs of the city for the university’s campus.

About SEG

Sanoat Energetika Guruhi LLC (SEG), formerly Jizzakh Petroleum, was established to accelerate the development of the energy sector in Uzbekistan. SEG has the rights to exploit 105 oil fields in Uzbekistan. The company has experience of successful cooperation with such international companies as Gazprom, Amec Foster Wheeler (Wood), Axens and others.

About Colorado School of Mines

Colorado School of Mines is a public university focused on science and engineering, dedicated to educating and inspiring students, advancing knowledge, and innovating to address the great challenges society faces today—particularly those related to earth, energy and the environment. Founded in 1874 with specialties in mining and metallurgy, Mines’ scope and mission have expanded to meet the needs of industry and society, producing distinctive graduates and revolutionary innovations, and becoming a world leader in advancing sustainable use of the Earth’s resources.

AIM 2022 Launches Prizes for Startup Pitching Competition

  • The Annual Investment Meeting 2022 has announced prizes for Startups attending the pitching competition.
  • The Annual Investment Meeting will serve as the premiere platform for Startups planning to scale up & expand to Dubai.

The world’s renowned and leading investment platform, The Annual Investment Meeting, will be providing prizes for startups at the startup pitch competition. The initiative will support and bring numerous opportunities, facilitate growth and future developments among global startups. The next chapter of the Annual Investment Meeting will be held on 29 – 31 March 2022, under the theme “Investments in Sustainable Innovation for a Thriving Future”, and will provide a powerful platform for startups to maximize their potential, expand their network, and grow globally.

AIM 2022 Startup competition

The Annual Investment Meeting’s Startup Pillar will host Live Pitching sessions, with the participation of the startups who will be physically exhibiting at the Dubai Exhibitions Centre at EXPO 2020 Dubai, or digitally via state-of-the-art virtual events platform, Events10X.

Startups will get the opportunity of networking with key industry figures, engaging with clients & investors, showcasing their innovations & B2B Matchmaking. The startups pitching competition will be based on the 3 tier Round of Funding format featuring various startups globally in the Pre-Seed, Seed & Series A funding categories. Startups will get the chance to win up to 110k AED in cash prizes and secure funding from global accelerators and Venture Capital firms.

The Annual Investment Meeting 2022 will also provide a virtual access to startups to gain maximum exposure and get connected with local and international investors from more than 170 participating countries, offering them abundant opportunities to find new sources of funding and financing solutions for their business. 

The Annual Investment Meeting 2022 strives to support all economic sectors by opening numerous doors of opportunities to the world, as a dynamic roadmap to recovery from COVID-19, as it highlights six multi-faceted pillars including Startups. With AIM’s pillars, AIM 2022 actively supports businesses, multinational organizations, regions, and countries during the rapid shift of the economy by extending its scope and not only by focusing on FDI. AIM 2022 is highly agile, and will serve as a dynamic gateway to jumpstart economies and boost economic productivity.

Across the globe, startups play a crucial role in developing new industries and creating innovative ideas. AIM helps startups by mentoring early-stage venture investment or seed funding. The Annual Investment Meeting 2022 will also provide virtual access to startups, providing them with the opportunity to gain maximum exposure and get connected with local and international investors from more than 170 participating countries, giving them abundant opportunities to find new sources of funding and financing solutions for their business.

Globally, startups contribute significantly to economic development and job creation. By 2030, the number of startups around the world is expected to increase and will create more than 600 million jobs. A wide range of activities await participating Startups at AIM 2022, such as World-Class Conferences and Workshops. Startups can explore innovative strategies and practices led by more than 300 high-level speakers which include, world leaders, ministers and heads of distinguished local and international organizations. The Exhibition will be participated by the best local and international exhibitors with the goal of achieving economic growth for their respective country and region.

According to start-up data platform MAGNiTT, MENA-based start-ups attracted $1.03 billion in investments in 2020, an increase of 13 percent from 2019. The UAE received 56 percent of all investments regionally. The region’s startups typically received funding from friends and family to get off the ground. An increase in the number and awareness of angel investors is making it easier for entrepreneurs to approach them for funding. In August, Mena startups raised over $ 160 million across 44 deals, bringing the year’s total to $1.78 billion. A total of $83.6 million was raised by 14 startups in the UAE, helping the UAE maintain its top ranking in the region. 

AIM 2022 will provide businesses, governments and civil society with an independent and future-oriented platform to amplify their efforts influencing and facilitating multistakeholder interaction and impact. The Startup pillar will connect keen investors looking for new avenues and investment projects in a sustainable and innovative environment, as well as governments looking for startup projects to increase their economic growth.

About the Annual Investment Meeting

The Annual Investment Meeting (AIM) is an initiative of the UAE Ministry of Economy, held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, and Ruler of Dubai. AIM is the world’s leading investment platform with over 16,000 participants, over 400 exhibitors and co-exhibitors, 60+ high-level dignitaries, 150+ investment specialists and experts in 2019.

Agtech Firm ‘Natufia’ wins KPMG’s Inaugural Saudi Tech Innovator Competition

Natufia, a Saudi Arabia-based agri-technology provider that enables you to grow fresh plants and herbs all year round, has emerged winner of the KPMG Private Enterprise Tech Innovator in the Kingdom of Saudi Arabia competition for 2021. 

Dr Abdullah Al Fozan, Chairman, KPMG Saudi Arabia

Natufia now joins the winning tech innovators from 20 countries worldwide to qualify for the inaugural KPMG Private Enterprise Tech Innovator competition at Web Summit 2021 in Lisbon, Portugal, in November.

Natufia, which goes beyond farm-to-fork to provide herbs and plants from kitchen-to-table since its founding in 2014, was up against four other tech startups in a closely contested competition from BRAQ Aerospace, Juleb, Digital Pharma CompanyMawidy and Tarjama who are shortlisted from 22 applicants in this inaugural edition.

The Natufia Smart Kitchen Garden is an innovative automated garden for every home, offering 100% nutritious herbs and vegetables without GMO or pesticides.  

A panel of four KPMG judges – Dr. Samer Abdallah, Head of ICT Sector, Fuad Chapra, Head of Private Enterprise & Family Business, Mazhar Hussain, Digital Lighthouse Leader, and Buthainah Albaity, Associate Director Private Enterprise and Family Business – chose the final winner after intense deliberations based on six equally weighted categories, including innovation and disruption, market potential, customer adoption, marketing traction, long-term potential, and quality of their pitch.

Dr. Samer Abdallah commented: “The response to the KPMG Private Enterprise Tech Innovator competition was astounding. The competition was pretty intense and demonstrated the thriving and flourishing technology community in Saudi Arabia. Amid innovative ideas and strong pitches from all contestants, Natufia was chosen the winner.”

 “We are excited to be named KPMG Private Enterprise Tech Innovator in Saudi Arabia. We thank KPMG for the opportunity and support received throughout the process. We are all set to head to the Web Summit to share our concept with a global audience,” stated Duaa Albalawi, Chief Botanical Officer at Natufia. 

The award was presented by KPMG in Saudi Arabia Chairman, Dr Abdullah Al Fozan.

About the competition

The KPMG Global Tech Innovator competition is hosted in more than 20 countries around the world. The Tech Innovator finalist in each country will represent their country on the world stage at Web Summit 2021, where they will be given the opportunity to get recognised as the global winner.

A Guide for Crypto Trading for Beginners

A lot of investors are looking to diversify their portfolios by investing in crypto. The main reason for that is the possibility of higher returns, especially since most cryptocurrencies are deemed volatile. In case you’re a beginner in this field, then it’s important to take the time and learn more about cryptocurrencies, blockchain technology, and online trading sites. In this guide, we cover essential information to help you make your first crypto investment.

A Guide for Crypto Trading for Beginners

What is Cryptocurrency?

A cryptocurrency is a digital or virtual currency that is used as a medium to transfer money on the internet. Bitcoin was the first cryptocurrency that was launched in 2009. Today, the competition is increasing as a lot of companies are developing their own digital currencies, and currently, there are over 4000 cryptocurrencies available on the crypto market. Even though there are some differences that make each cryptocurrency unique, what they have in common is the blockchain technology.  

This underlying technology is what made cryptocurrencies successful, and it is one of the main reasons why the crypto market is thriving today. Blockchain technology is a decentralized and highly secure system of recording information that was created to enable crypto transactions without the supervision or control of a central institution. Some of the benefits of blockchain technology are irreversible transactions, short processing time, low transaction costs, anonymity, and other perks. Plus, by design, cryptocurrencies are deflationary currencies, and their supply is finite. 

Reliable Online Trading Sites

Before opening an account on an online trading site, you should take some time and research the cryptocurrency. A good starting point is to read the white paper of the cryptocurrency because you need to find out more about how it operates and what are the main advantages of using it. For example, Bitcoin is known as a safe-haven asset because it is widely used and is the largest cryptocurrency by market cap, while its total supply is restricted to 21 million.

When you have a good idea about the group consist you want to include in your portfolio, then you can find a reputable and trustworthy crypto exchange site that suits your preferences and main financial goals. A reliable platform that compares different exchange sites is https://buyshares.co.uk/cryptocurrency/exchanges/

The detailed review includes top crypto exchange UK platforms, their main features, payment methods that are available on the site, commission fees, withdrawal fees, among other relevant information that will help you make your decision.  

Storage Options

It doesn’t matter whether you’re looking to make long-term or short-term investments. Choosing the right and safe storage option for your cryptocurrencies is a vital step as a new investor. You can choose from different crypto wallets, including online, mobile, desktop, and hardware wallet. A suitable wallet for online trading is the web wallet because you can access the funds from a web browser. 

But make sure to have a good understanding of how your private and public keys are stored. They can be more vulnerable when they are stored on third-party servers. Otherwise, mobile, desktop and hardware wallet are considered safer options, but it is more convenient to use a hot wallet when it comes to online trading such as web and mobile wallet. 

Final Thoughts

It is also important to learn as much as you can about the crypto market and to keep up with the latest trends and news. For this purpose, it is beneficial to choose a platform that has a mobile app because you can easily access your account from your smartphone and make changes according to the latest developments in the market.

Also, make sure to learn more about trading and pick a strategy that works for your budget and for your portfolio. One good example is the Elliott Wave Theory , which is based on long-term price patterns and repetitive patterns to predict future price movement.